Why is Pureology So Expensive? (8 Reasons)

If you are a regular user of different products of Pureology, then you would have noticed that its products are quite expensive as compared to the hair care products of different well-known brands. So, why Pureology is so expensive?

Different hair care products contain different ingredients and people prefer products that are not harmful to their hair. But sometimes you are paying for the ingredients that are not present in your hair care product. The same is the case with Pureology products. Pureology is so expensive because it does not contain those ingredients which will damage your hair and make your hair dull and brittle. These harmful ingredients include sulfates, parabens, synthetic fragrances, phthalates, and products made from alcohol like propylene glycol. Its formula is totally vegan which is very safe for every hair type.

Before looking into what Pureology does, first, take a look at the ingredients it contains.

What is in it?

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The main feature which makes Pureology an expensive haircare brand is its zero-sulfate formula which allows your hair to become dirt and dandruff free and also removes build-up from hair spray or dry shampoo. Its formulation is also very beneficial for people with curly or wavy hair. Each ingredient is added in the right balance to make sure that it will not damage your hair. Each ingredient of Pureology products has a different role in maintaining the natural health of your hair and their role are explained as under:

Green tea extract

Green tea is rich in vitamin B. Vitamin B softens your hair and provides the required moisture to your hair. If you have brittle hair then this is an ideal ingredient for your hair. Its formula also protects expensive hair colors from fading out too early. It is also free of any harsh chemicals like sulfates. It also adds volume to your hair.

Aloe vera

Aloe vera is a great conditioner that leaves your hair soft and silky. It also reduces dandruff and conditions your hair.

Ylang Ylang

It is an essential oil that is an excellent conditioning agent for the hair. It balances the oil secretions in your scalp and reduces the wet and oily sensation. It also provides the required hydration to your hair. It will also prevent your hair follicles from clogging. It provides aromatherapy to your hair.

Anise oil, bergamot oil, patchouli oil:

This combination of oil is added to the Pureology products just for the fragrance or aroma. So, this means there is no need for adding synthetic fragrance to the product.

Glycerin is also added to the Pureology products. It provides moisture to your hair. It also has sandalwood, rose extract, and sunflower seed extract in it.

It also used soy, oat, wheat, and sugar which maintains the natural hydration of your hair and prevents the natural oil of your hair from ripping off.

If you have fine or thin hair then you have to test its products before using it regularly. But if you have any other hair type then you can freely use it as its formula is 100% vegan.

How Pureology is seen in the industry?

Hairstylists and hair care experts suggest the use of Pureology to their clients. The reason is very obvious it contains essential oils and natural ingredients which are very much beneficial for your hair and this is the reason that its price higher than other hair care brands. On the other hand, Pureology products are also very concentrated which means that its products will last longer than other hair care products.

Time-tested and proven products:

Pureology is a haircare company that was started in the early 80s. Initially, it started its production with protein-based formulations and later it expanded to hair care products with medication for alopecia and shampoos for color-treated hair. So, it has 30 years of experience and knowledge. It has also maintained its quality although the years.

People with delicate scalps are satisfied after using Pureology products. It does not give the feeling of irritation to their scalp.

Pureology hair care products also remove frizz from your hair and also removes dryness from your hair which is caused by different heat treatments or hair sprays.

This product is beneficial to medium to thick hair, dry hair, and color-treated hair.

Is it recommended by celebrities?

Pureology is a brand that is recommended by different celebrities like Beyonce, Miley Cyrus, and Megan Fox who have done different ads related to this haircare brand. Pureology has also collaborated with different celebrities for its marketing.

Why Pureology bottles are so small?

The size of the Pureology bottles is smaller compared to other shampoo or conditioner bottles. People are usually used to bigger quantities at a lower price. The formula of Pureology is very much concentrated which is why its bottle size is smaller and it is also based on quality rather than quantity. The recommended amount of Pureology products to be used is a quarter-sized dollop. You will also never run out of the product as quickly as other shampoos and conditioners.

Is it good for color-treated hair?

If you treat your hair with different colors, your will notice that your hair will become dry and lifeless. If you use Pureology products then your colored hair will be able to maintain its natural moisture and remove dullness and dryness. Pureology products will also give volume and shine to your colored hair.


Pureology bottles are made up of 95% post-consumer recycled material and their bottles are 100% recyclable. It is made on the standards given by FDA. Although all other hair care product bottles are also made up of recyclable products here 95% is important to consider and it is also considered the ethical backbone of the brands.

Good reputation:

As Pureology products are 100% vegan so it also has a good reputation in the hair care product range. It is also among the top 100 haircare brands. Its use is recommended by different hair stylists and bloggers from all over the world.

Top 8 Reasons for Pureology Being Expensive:

  1. Pureology haircare products are expensive because their formulation is 100% vegan. It contains all the natural ingredients which will not damage your hair and they will also make your hair shiny.
  2. Its products are expensive because it is good for color-treated hair. Pureology products will not let your hair color fade as fast as other shampoos.
  3. Pureology haircare products are zero-sulfate products which means they will not damage your hair and also it will reduce hair fall. Sulfates in other shampoos damage your hair after two to three washes. It is also free from alcohol-based ingredients.
  4. It is suitable for all hair types. But there is an exception for people with thin hair. They have to test it first and then use it on regular basis.
  5. It is also suitable for people with itchy scalps because it contains essential oils which will provide you with enough moisture. Initially, it was also used for the treatment of alopecia.
  6. It is expensive because its formula is very much concentrated as compared to other shampoos or conditioners. This is the reason that its products last longer than other hair care products.
  7. It contains ingredients that maintain the natural hydration of your hair and prevents the natural oil of your hair from ripping off while hair care products of other brands will remove the natural moisture from your hair if you use them daily.
  8. Its formulation is vegan this is why it can be used on the daily basis. The use of shampoo on daily basis is not recommended by different hairstylists but you can use Pureology products on daily basis.

The final verdict:

Pureology products are all-natural and contain ingredients that are 100% vegan. It does not contain any sulfates, parabens, etc. which have the property of damaging your hair. Its use is also recommended by different hair stylists and bloggers as it removes brittleness and dryness from your hair. Its formula is very much concentrated so a quarter-sized dollop is enough for a single hair wash.

Its shampoo and conditioners bottle size is smaller than other shampoo and conditioner brands but its quality is better than other brands. Its packaging is also made from 95% post-consumer recycled material and its bottles are 100% recyclable. Pureology shampoo can be used on the daily basis. Its products are time-tested and proven. It is also suitable for color-treated hair as it does not fade the hair color too quickly like the shampoo of other popular brands.

Jasmin Piterson

Jasmin Peterson is an expert certified beautician. She is also a truly metal expert and she will share some information you are looking for.

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